DIG DEEPER

CREATIVITY

CULTURE

COMPASSION

COMPOST

CREATIVITY CULTURE COMPASSION COMPOST

8+ years enabling creative processes that drive positive environmental & cultural impact

Currently directing a multidisciplinary volunteer team to biodesign, develop, and launch an experimental butterfly and native bee regenerative garden.

Vicepresident to the Board of Volverse Tierra / Green Mama Compost – a non-governmental organization / Social Business dedicated to environmental education and organic waste management in Sacatepéquez, Guatemala having diverted more than 400,000 pounds of organic waste since its inception in 2022.

Designer, illustrator & storyteller. In-house Creative & Designer at Alterna (social innovation platform).

SELECted WORKS
Case studies

CROMÁTICA

NETWORK OF REGIONAL CREATIVE PROJECTS

Cromática is a program aimed at impact businesses within the creative and cultural industries from Latin America. It connects creative entrepreneurs with international mentorships, builds a regional community and provides access to business, financial and impact education.

For the 2023 and 2024 editions, I devised an illustration style based on the idea of ‘Culture´ as identity. The graphic and bold character designs allowed the audience to empathize with, and perceive their reflection in the communication materials.

Roles
Creative & Art Direction
Illustration
Copywriting
Motion Graphics
Ad Design

RESULTS

For the 2024 edition

3K+ VISITS TO WEB

from a variety of sectors, such as architecture, mixed reality, design, music and cultural gastronomy.

73 Businesses participated

Find out more in the program catalogue

SUCCESSFUL PARTNERSHIPS

With global organizations like the Moleskine Foundation, Unearthodox and DirecTV.

LATIN AMERICAN IMPACT INVESTMENT FORUM
CENTRAL AMERICA & THE CARIBBEAN EDITION

SYSTEMS THINKING
AS VISUAL THINKING

For the last 3 years I have been the leading creative behind the Latin American Impact Investment Forum - Central America & the Caribbean Edition.

For the 2024 edition, I was presented with the complex challenge of illustrating ‘Systemic Thinking’. This was central to the event’s agenda and its concept: ‘Systems in Action’.

The solution: A graphic system that included an animated pattern inspired by emergence, self-organization, and epiphenomenon as core branding asset.

Roles
Creative & Art Direction
Copywriting & Storytelling
Strategic Branding
Branding Design & Collateral
Motion Graphics
Social Media Campaign

RESULTS

Accumulated total in 3 editions:

1600+ participants

from a variety of sectors, such as policy makers, academia, press, impact businesses, impact investors among others.

40+ nationalities

representing Central America & the Caribbean, Latin America, Europe and Asia.

130+ ASSETS CREATED

Individually and in collaboration with animators, designers and videographers covering Social Media Campaigns, Motion Graphic Assets, Web Assets, PR kits.

Market Shapers:
Food systems edition

HOW CAN SGBS TRANSFORM FOOD SYSTEMS?

Market Shapers is a business development program aimed at Latin American Small and Growing Businesses that have the potential to align local food systems and sustainable practices.

Market Shapers was originally aimed at artisans and designers working with traditional / manual techniques. For the 2024 edition, I was tasked with a brief that required pivoting from the original concept while maintaining the program’s essence.

The solution: A redesign of the graphic system that focused on the journey from producers to consumers and a a communications campaign that engaged SGBs and potential strategic partners.

Roles
Creative & Art Direction
Copywriting
Branding Assets Design
Motion Graphics
Social Media Campaign

RESULTS

For the 2024 edition

700+ Leads

from a variety of sectors, such as policy makers, press, impact businesses, impact investors

24 Businesses SELECTED

Find out more in the program catalogue

20+ ASSETS CREATED

Individually and in collaboration, covering Graphic Assets, Web Assets, PR kits.

ILLUSTRATION work

  • Blooming Consciousness

  • JAZZ GIG POSTER

  • Illegal Dinosaur: Jam session

  • ANGER: A METAPHOR

BONUS TRACK

Artist’s I’ve worked with
Spotify Playlist